However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Legal structure of the business cocacola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. The cocacola company project analysis paul mburu business summary the cocacola company nyse symbol. Cocacola is the most valuable brand around the world, according to studies from independent organizations such as business week. Pemberton in 1886, and presently, the company operates it business operations in more than 200 countries in the world coca cola history. At present, the cocacola company is managed using elements centralisation and decentralisation the times, 2005. The cocacola company faces many problems as a result of having such a large global presence. Organizational structure of coca cola company papers. The company at that time followed mcgregors theory x y to devise motivational techniques for the employees.
In their 20 financial statements, cocacola draws attention to the increasing concern for potential health problems associated with obesity and inactive lifestyles, as this represents a significant challenge to the industry. The vision of the coca cola corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. Organizational culture of cocacola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. An evaluation of marketing strategies undertaken by coca cola. The cocacola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. Because of this, cocacola has come up with long term objectives. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. The cocacola company is seemingly on top of the world. Organizational structure of coca cola company the coca cola company realizes that it needs to be able to meet the ever changing demands of its customers. Here is an organizational analysis of the coca cola company. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world. Jan 15, 2020 the organizational chart of cocacola displays its 475 main executives including james quincey, john murphy and brian smith.
New structure is in keeping with economic reforms that will make india a single national market. A corporate strategy includes three important organizational considerations which are. Case on the coca cola company introduction an organisation must structure themselves accordingly to the size and nature of their markets. Woodruff also began to develop cocacolas international business, mainly through exports, his bestknown initiatives that is at the beginning of world war ii in response to the call of essen will general, cocacola ensure that every soldier can get a bottle of cocacola by 5 cents in anywhere around the world no matter how much it costs. Factors influencing strategic change management practices. Before getting into the detailed analysis of coca cola and its relationship with organizational environment, we will first get the idea of organizational theory. The cocacola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. Organizational structure the cocacola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. Organizational culture of cocacola company analysis.
Organizational components of the coca cola company. Organizational structure and organizational structure and. Daily and routine decisions are made by the line managers at the middle level. Organizational structure of the cocacola company the. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. Slogans 1886 drink cocacola 1990 you cant beat the real thing 1917 three million a day 1993 always cocacola 1923 enjoy thirst 2000 cocacola. Peter, 1995 leadership structure the coca cola company has a well planned leadership structure which is an important factor that determines the viability of the company operation. Before getting into the detailed analysis of cocacola and its relationship with organizational environment, we will first get the idea of organizational theory. However, overall organizational structure of coca cola is highly focused on the wellbeing of the employees coca 2016. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. Organizational structure of the coca cola company april 26, 2020 author.
In retrospect, coca cola would seem to be doing very well in brazil. In years past the coke company has had more of a centralized organizatio. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. The coca cola franchise is the worlds biggest beverage industry. It also moved the regional chieftains closer to their local markets.
This structure divides the employees based on the products of the firm as well as their functions. Apr 15, 2012 symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. According to the companys 2015 10k annual report, it has a single class. Except for key strategic decisions, the international divisions are responsible for making daytoday decisions. The coca cola company, coca cola, business, minuman report this link download pdf. The coca cola company has a separate international division structure because its international staffs operate separately and in isolation from head office. This case study illustrates the way in which the company has built an organizational structure that is robust and yet also flexible enough to meet these particular. According to its website, the coca cola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others. The coca cola company is seemingly on top of the world. Coke international operates similar to the companys 80s structure. It is a product of factors including product market, history, strategy, technology, styles of management, types of employees, and national culture. The cocacola company was founded in 1886 and is headquartered in atlanta, georgia.
The coca cola company s organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. The cocacola company was founded in 1892 and established its headquarters in atlanta. Organizational structure of the cocacola company free download as word doc. However, the decentralised power held by the sbus and their subdivisions is often limited to the advertising and market research side of business. The organizational structure of coca cola company the coca cola company has a complex form of organizational culture that involves control through a vertical hierarchy. On the other hand, the centralised power, which operates in atlanta, has. The cocacola company website explains that the changes consist of two operating units. Cocacolas organizational structure and human resource. The cocacola companys organizational structure consists of a board of directors, elected by the shareholders, that has final decisionmaking power in the running of the company. The organizational chart of cocacola amatil displays its 23 main executives including alison watkins, martyn roberts, peter west and chris sullivan. The biggest strength of the coca cola company is that, for more than a century, coca cola has reigned as the supreme soft drink market leader. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer.
According to its website, the cocacola company is led by a chairman and ceo, a president and coo, and executive vicepresident and cfo, and others. It has been coined a production process in which a worker or group of workers are assigned a specialised task in order to increase efficiency siobhan tiernan, michael j. O is at the heart of the operating system of the company. May 25, 2016 the coca cola company has announced a new streamlined international structure that it says will better align its operating units against its global bottling footprint. Mar 01, 2014 cocacola is tall in terms of organizational complexity. By continuing your navigation, you consent to their use.
The new structure also enables its business to be a growth engine for the cocacola. The coca cola company s organizational structure has the characteristics of two models. Cost structures vary between businesses, with different types of cost structures marginal costs are the costs involved when producing one more unit of a particular item. Organizational culture of coca cola company according to needle 2004, organizational culture is a representation of collective beliefs, values and principles of members of an organization. The introduction of coca cola company marketing essay. New international structure for the cocacola company. Cocacola india announces new organization structure. The cocacola brand is globally valued and recognized. The company primarily offers sparkling beverages and still beverages.
Pdf organizational structure of the cocacola company. Cocacolas economic cost structure is defined as the expenses that a company must be prepared to pay when manufacturing a product or providing a service. Coca cola is a wellknown company in carbonated beverage industry, the company was established by atlanta pharmacist, dr. Cocacola is tall in terms of organizational complexity.
Creating an effective organisational structure a cocacola great. The company produces cocacola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. Divisional form centralized functional departments bottling investments group big multibillion dollar bottling business owned by the company operations in 5 continents representing. Organizational structure the coca cola company has made a lot of changes in the last year with the structure of their company from top management to the employees at the bottom of line in terms of power in the company. It also says the new structure will help promote and develop key cocacola leaders. An evaluation of marketing strategies undertaken by coca. The company will form a europe, middle east and africa emea group, consisting of the business units that currently make up the europe and the. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at coca cola company in kenya. Jan 19, 2017 cocacola india announces new organization structure new structure is in keeping with economic reforms that will make india a single national market gurgaon new delhi, january 19, 2017. Cocacola india announces new organization structure coca.
The cocacola companys structure is a hybrid of both mechanistic and organic models. Vertical expansion along the value chain organizational model hybrid structure mixing elements. Analysis of the cocacola company essay 2339 words bartleby. Over the years, the company has taken several steps so that the employees are able feel satisfied and a significant part of the organization. Creating an effective organisational structure a cocacola great britain case study the cocacola company is truly global, and its main product is recognised and consumed worldwide. The cocacola company 2010 this document contains the concepts of organizational theory explained with reference to the cocacola company. What is the organizational culture at the cocacola company. Cocacola decentralized its organizational structure by reducing the staff to the half at its atlantabased headquarters.
Symbol of cocacola coca cola used polar bears as their symbol for advertising for 70 years and nowadays ithas fund that helps saving of polar bears arctic home 10. Cocacola company is one of the fastest growing multinational enterprises in nigeria. The coca cola company structure is a combination of both the mechanistic and the organic model working together, the most area of concern n the coca cola company is on the responsiveness dawson and halpert,2009. Creating an effective organisational structure a cocacola. Creating an effective organisational structure a coca cola great britain case study the coca cola company is truly global, and its main product is recognised and consumed worldwide. The coca cola company has the financial capacity to put at equilibrium standardization and mutual adjustment. It has various divisions in all continents around the world with presidents that control each continental division. But, increasingly, fierce competition pops up and threatens the cola titan. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern. Coca cola organisational structure and theories uk essays. Ko the cocacola company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. In retrospect, cocacola would seem to be doing very well in brazil. The coca cola companys structure is a hybrid of both mechanistic and organic models.
The coca cola brand is globally valued and recognized. The organizational structure of the cocacola company kibin. This is why the company pushed towards decentralization in the nineties, and even more so recently. Coca cola company is one of the fastest growing multinational enterprises in nigeria. Weather an organisation be small or large the area of organisational structure and the division of labour within the organisations are extremely important and have been considered to be two of the major stepping stones to flawless. Legal structure of the business coca cola amatil limited cca is an australian owned public company that manufactures, markets, sells and distributes a portfolio of beverage and food products. Cocacola organizational chart by elisabeth lechner on prezi.
The cocacola companys organizational structure has the characteristics of two models. The top management of the company engages in formulating five year longer term plans as well as shorter term planning for the next year or so. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. However, the lack in the productivity of the employees provoked the company to adopt a post modernist perspective fellenz and martin, 2010. Cost structures vary between businesses, with different types of cost structures. The cocacola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. It also says the new structure will help promote and develop key coca cola leade.
Its brand power is indisputable, and its global presence is massive. Cocacola india today announced a new organization structure in keeping with economic reforms that have the potential to convert india into a single national market. The upper management of the company has the final decisionmaking role while the company departments are required to implement the decisions. What is the organizational structure of the cocacola company. Previously coca cola followed a centralized organizational structure with chain of command. The coca cola company is an american multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The management competence will be the key role in placing the company in the fore front in the market. The company is listed on the australian securities exchange under the code ccl and employs more than 15,000 people throughout its operations.
Organizational structure of coca cola company the cocacola company realizes that it needs to be able to meet the ever changing demands of its customers. Swot analysis of the coca cola company in brazil a. The organization is more centralized, but there have been moves to change to decentralization in order to meet the everchanging needs and demands of consumers. The second organizational structure that will be compared and contrasted against the hybrid structure used at coca cola company is the matrix organizational structure burt, 2012. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project. Organizational structure of the cocacola company scribd. Orgnisational theory or ot is the amalgamation of many theories and approaches to an organizational study. The coca cola company is a delaware corporation with its headquarters in atlanta, meaning that its incorporated in delaware and registered as a foreign company in georgia. Cost structure cocacolas economic cost structure is. Cocacola decentralized its organizational structure by cutting half of the staff at its. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. For example, in india, decision making has been moved further down to different areas of that diverse country.
In its first year, the company sold about 9 glasses of cocacola a day. How management functions are performed at coca cola. Finally, we will focus on attracting and retaining the best talent in the industry, providing a multicultural environment for innovation while sharing best practices to foster operating excellence throughout our organization. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008.
Organizational analysis the cocacola company introduction. Cocacolas mission and vision work in cohesion, they both support each other. The company produces coca cola, invented in 1886 by pharmacist john stith pemberton in atlanta, georgia. Cocacola has more than 700,000 system employees, including. The cocacola company has a complex form of organizational culture that involves control through a vertical hierarchy.
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